Wednesday, December 11, 2019
Business Communication for Voluntary Employee- myassignmenthelp
Question: Discuss about theBusiness Communication for Voluntary Employee Turnover. Answer: Introduction Business communication is a very vital topic of business management in my point of view. It refers the process where information is shared between people within an enterprise and raises a commercial benefit of the organization (Abraham et al., 2017). Business communication also indicates how the organisation shares its information for promotional purposes of its product and services to the targeted potential customers. Organizational communication is one of the important parts of business communication. Short description of Organizational Communication Organizational communication is one of the most important topics in the context of business communication. Organizational communication, as a field, includes consideration, analysis and criticism of the communicational roles of the organisation. It helps a company to reach its desired goal through managing its manpower. Thus it is a topic of great interest for me. It can be classified into formal and informal communication. If the communication flows through normal channels then it could be downward, horizontal or upward whereas the flow from informal channels is like the grapevine. The functions of organizational communication are to send and receive messages among some interrelated individuals in a certain environment or setting in order to achieve a common organizational goal. These messages can be conveyed through face to face, written or by mediated channels in the organisation (Russell Neuman et al., 2014.). Organizational communication focuses largely on the relationship building and interacting with inter-organizational individuals and also the interested external people. Communication is not just transferring messages between the senders and receivers. It literally constitutes the social world of the organisation. A successful organisation can have competent communicators. The organizational communication shows that the organisation depends greatly on the effective and efficient communication skills of their employees which intern help in achieving the organizational goal. To create a proper flow of communication within the organisation, it is very important to recruit employees who can give and follow instructions, accurately listen and provide feedback, get connected with coworkers, customers and networks. The employees can provide serviceable information, work well as the team, critically and creatively solve problems as well as provide ideas in an understandable manner. Effective organizational communication includes the process of creating and exchanging information, working with the diverse group of people, communicating in a complicated environment and having the ability to communicate in a proper manner. Thus, organizational communication builds a staircase to reach the organisational goal easily (Bell Davison, 2013) . Personal reflection of great interest of Organizational Communication In my point of view organizational communication has a great importance in building the base of business communication. To achieve the organizational goal a smooth communication is necessary among all the departments of the organisation. This can be developed if I able to create smooth communication among the employees. Recent emphasis has focused on all levels of interaction in companies. As per my findings interpersonal relationships are a large part of organizational communication. Thus, great deal of these researches focuses on the process of interpersonal relationships that are conducted in the framework of organizational hierarchies. Employee trust- I think, an open communication can only create a sense of transparency within the organisation which helps to build trust between employees. Keeping employees in dark can create tension, low job security among employees whereas strong communication can help them feel valued and trusted. It also helps to reduce the feeling of uncertainty and cluelessness about the organisations current status. This intern develops a much more positive work environment in the organisation boosting the workforce to lead toward the desired goal of the organization (Rice et al., 2017). Relationship- organizational communication is essential to create a relationship between staff members and level of employees, on both professional and social ground. In my point of view an open communicating atmosphere is very helpful for the employees feel free to express their opinions and ideas and can come up with innovative solutions to different problems of the organisation. Communication in the organisation prevents the employees feel isolated and helps to build the team to work effectively. By creating a strong relationship organizational communication enables the employees to trust on each other. Thus, communication act as a support system in building the good relationship with peers, coworkers, subordinates, clients and stakeholders of the company (Real et al., 2014). Clarity- Communication makes things clear within the organisation. A well-informed employee always has the better attitude towards solving problems than a less informed employee of the organisation. As per my knowledge there are different ways of communication like magazines, journals, meetings which help to develop proper information among the employees. Apart from the above-discussed points, I think there are some other roles of organizational communication. Socialization is very important for the business organisation in the current business world, where communication acts as a tool in socializing. Organizational communication helps in controlling the management processes which intern leads the organisation to the desired goal. It also helps the managers to perform their duties which include planning, organizing, leading and controlling within the organization. Application of Organizational communication in present and future career Organizational communication is the internal communication techniques of the organisation which I could use to disseminate information and communicate with the employees of the organisation. There are different techniques of organizational communication across different companies regardless of its size and nature. The techniques employed for communication should be cost-effective as well efficient to be effective (Singh et al., 2016). I looked at three primary ways Organisational Communication research. When I study organizational communication I look at quantitative methods for predicting behaviors, or qualitative methods for understanding behaviors. Again I can use qualitative methods for study communication in the natural environment of organizations in order to understand organizational cultures and their function. I can use Organizational communication in the creation of the internal newsletter or an email program where some appropriate employees will be entrusted with the responsibility of monthly/fortnightly creation of newsletter or email program. The newsletter which may contain important information of the company, health and safety tips of the employee etc will be circulated to all employees in the organization through emails. I can also use it to carry changes of policies, special dates, and the name of the employee of the month, fun games or puzzles that can be enjoyed by the employees(Boyd, 2017). Again I will use internal communication to present theme meetings rather than the old stereotype meeting format. This can be in the form of additional refreshment arrangement for the attendant in the meeting or use different lucid but interesting themes. These kinds of regular theme meetings can be conducted to update the employees as well as management on general or specific topic. Lastly I can use organisational communication to create a social networking group or channel. Social networking is on a great importance in todays business world. This can be generated for employees in the organisation by providing the base for linking to social network group in the form of face book, twitter or link din. This will create a platform for all the employees in the organisation where any information can be posted. All employees can interact with various groups and share various kinds of required information which would not be possible without the use of such social networking group. In my opinion these small steps will create a base ground of networking to the world market (Kearney et al., 2017). Conclusion Thus, from the above discussion about organizational communication, I have come to know the importance and role of communication in an organisation. The assignment also depicts the various application of organizational communication of our current professional career. Works Cited Abraham, J., Takwin, B. Suleeman, J., 2017. A confirmatory factor analysis among Indonesians. Counterfeit self: Kasetsart Journal of Social Sciences, 2(4), pp.222-40. Bell, E. Davison, J.., 2013. Visual management studies: Empirical and theoretical approaches. International Journal of Management Review, 15(2), pp.167-84. Boyd, J.J., 2017. Retaining High-Performing Healthcare Employees. Voluntary Employee Turnover, 5(7), pp.12-45. Kearney, C., Soleimanof, S. Wales, W.J.., 2017. Examining Facilitative Configurations of Entrepreneurially Oriented Growth: An Information Processing Perspective. British Journal of Management, 10(1), pp.118-30. Real, J.C., Roldn, J.L. Leal, A.., 2014. From entrepreneurial orientation and learning orientation to business performance: analysing the mediating role of organizational learning and the moderating effects of organizational size. British Journal of Management, 64(2), pp.186-208. Rice, R.E. et al., 2017. Organizational Media Affordances: Operationalization and Associations with Media Use. Journal of Communication, 67(1), pp.106-30. Russell Neuman, W., Guggenheim, L., Mo Jang, S. Bae, S.Y.., 2014. The dynamics of public attention: Agenda?setting theory meets big data. Journal of Communication, 64(2), pp.193-214. Singh, S., Darwish, T.K. Poto?nik, K.., 2016. Measuring organizational performance: A case for subjective measures. British Journal of Management, , 27(1), pp.214-224.
Wednesday, December 4, 2019
The Importance of Storytelling in Ecommerce
Humans love stories. From an early age, weââ¬â¢re told stories to entertain and inspire us. Itââ¬â¢s no surprise the marketing world has embraced storytelling; itââ¬â¢s one of the most effective ways to connect on a deeper level with consumers and humanize a brand. In ecommerce, storytelling is vital, because brands need to cut through the barrier of the computer screen to connect with strangers. But when itââ¬â¢s done right, any brand can stand out online. What is Storytelling in Ecommerce? Storytelling is simply building a narrative around your company and its products. Everything you tell readers about you, your company, your products, and your services is part of the story. You can use storytelling on your homepage, about page, product pages, and across your social media accounts. It all helps to create a context in which potential customers can understand who you really are. For example, if youââ¬â¢re selling a brand of coffee, you donââ¬â¢t just say it tastes good; you talk in detail about how your company founders travelled the world, looking for the perfect blend of coffee beans. It can add a sense of adventure, credibility, and exclusivity to your brand. Why Storytelling is Important for Ecommerce Brands Stories add authenticity to your content. They grab the attention of readers and help you communicate on a more emotional level. Theyââ¬â¢re a crucial part of developing a memorable brand, attracting new customers, improving your credibility, building customer loyalty, and driving sales. Storytelling can give your brand depth. It shows that you offer more than just a product or service; you have values that people can relate to and be a part of. Information overload Itââ¬â¢s no wonder most ââ¬Å"tune outâ⬠of traditional advertising methods. The volume of data consumers is exposed to is overwhelming: Every minute, more than 2 million Google searches are performed Every day, consumers process around 100,000 digital words, and see approximately 5,000 marketing messages Every year, 3 trillion ads are sold online Ignoring marketing messages has become almost automatic; around 79 percent of people scan content, rather than read every word. But storytelling has the potential power to stop people from tuning out. Develop stronger relationships To make your marketing messages more effective and to strengthen the bond you have with customers, you need to make your audience feel like you understand them. The most successful brands build relationships with their audience by defining their brand with a core set of beliefs. This adds a perceived value to the products and services, makes consumers feel a part of something great and can create brand ambassadors. The most obvious example of this is Coca-Cola. People donââ¬â¢t mind paying a higher price for the product because they feel an emotional attachment to the brand. In the same way, Nike uses storytelling by associating its brand with star athletes ââ¬â itââ¬â¢s not just selling the shoeââ¬â¢s features, itââ¬â¢s selling the feeling you get by wearing the shoes. The trick is to select stories that potential customers can relate to and speaking the language of your target audience to connect with them on a more personal level. Stories are motivational The best stories motivate people to take action more than a standard sales pitch. Before you share a story, think about what you want your audience to feel and what you want them to do next. When you weave into your story a call-to-action, people that relate to the story are more likely to take the desired action. So how do you harness the power of storytelling? Here are 10 ways to make your stories more captivating and hopefully give you the competitive edge. Need help writing a brand story? Learn more about our ecommerce content service. 10 Ecommerce Storytelling Strategies That Work 1. Focus on emotions. What do customers experience when using your products? Explain how customers accomplished a task before they had your product and how they felt. Then describe them using your products and how they will feel. Use words and phrases that focus on positive emotions. Casper, the mattress company, does a good job of reinforcing positive emotions on their website. 2. Talk about how your product makes the customerââ¬â¢s life better. In other words, sell the benefits, not the product. What makes your products and services unique, and what do they help customers achieve? Perhaps your product allows people to spend more time with their family. Use images and videos alongside your copy to bring the ideas to life. 3. Explain how your company solves customer problems. State the problem, show that you understand the problem, and then explain how you developed a solution to make customersââ¬â¢ lives easier. 4. Make the story shareable. What is the core value of your brand? Build your messaging and imagery around this, and create a catchy hashtag that summarizes your core message. Encourage customers to tell their story using the hashtag, and use social media polls to promote your campaign. Have a look at this print ad from 1990 by Nike. This is copywriting and storytelling at itââ¬â¢s finest. 5. Be more transparent. You could explain your manufacturing process, describe your company culture, explain product costs, or describe company setbacks and how you overcame them. 6. Be socially conscious. Can you give something back to the local community? You could donate your time to a local event, donate gifts to a charity, or sponsor a local project. Whatever you do, it can be built into the story of your brand which you can share with your audience. TOMS started with a buy-one, give-one system where every paid of shoes purchased meant that a pair was donated. 7. Highlight your brandââ¬â¢s origins. If you have an interesting story to tell about the evolution of your brand, share it. What setbacks did you overcome? You could bring your location into the story. 8. Humanize your brand. Talk about individual staff members and the many different ways they contribute to your company. How did you become who you are today? Frozen-foods company Amyââ¬â¢s Kitchen nails this technique on their website. They tell readers how they sold handmade pot pies out of the family kitchen during the early days of their business and never imagined the enormous success that lay ahead. 9. Enhance product descriptions. In the final stages of the buying process, storytelling can push the customer toward a purchase decision. Use product descriptions to build authenticity. How was it made? What unique materials do you use? Again, you can highlight how a product will improve the lives of consumers. 10. Use real-life stories from customers. Either interview customers, or ask them to share stories about your company, products, and services. User-generated content adds authenticity to your storytelling. Connect with your followers on social media. You can even offer prizes for the best story or picture. CoSchedule does a great job of incorporating real-life stories on their website. The callout below is from a quote from a solopreneur and includes a link to a blog post that tells the story in-depth. How to Tell if Your Story is Good If youââ¬â¢ve put together a brand story and arenââ¬â¢t sure how effective it is, here are a few things to look for: Publish stories that are relevant to the time of year and current events. Craft each story from the perspective of your ideal customer. Find new or unusual ways to tell your story. Surprising stories are more memorable than predictable ones. What is the challenge your customer has to overcome or the problem your product can solve? Youââ¬â¢re not trying to sell a product or service; youââ¬â¢re selling the results you offer and the feeling people get from using your brand. Youââ¬â¢ll lose credibility if your audience thinks youââ¬â¢re being dishonest. Donââ¬â¢t appear evasive in your motives and avoid using jargon. Final Thoughts In a crowded ecommerce world, companies that use compelling and emotive stories are often the ones experiencing greater brand loyalty and increased profits. It may take more effort to weave stories into your ecommerce content, but when you get it right, it can be one of the most effective ways to connect with customers, strengthen your brand, and drive sales. What stories can you use to make your brand stand out online? Interested in using storytelling to elevate your brand? Our copywriting service connects you with professional writers able to create copy that sells.
Wednesday, November 27, 2019
Why are poor people more likely to be obese
Introduction Obesity is a health condition that results from accumulation of fat in the body that has adverse effects on health of victims. It is caused by excessive intake of high-energy foods, genetic makeup of individuals, and lack of adequate physical exercise (Wolin 34). It reduces life expectancy and predisposes individuals to other health problems such as type 2 diabetes, osteoarthritis, and certain types of cancer (Wolin 35).Advertising We will write a custom essay sample on Why are poor people more likely to be obese? specifically for you for only $16.05 $11/page Learn More Individuals with obesity are more prone to diseases than individuals without obesity are. In olden days, obesity was associated with wealthy people. However, the situation has changed. Research suggests that poor people are more likely to be obese than rich people. Discussion One of the reasons why poor people are more prone to obesity than rich people is because of poor diet . A major cause of obesity is excess intake of high-energy foods (Smith 44). Many parents from poor households cannot afford healthy meals for their families. For example, they buy processed foods for breakfast and dinner. In contrast, rich people take time to prepare meals that are balanced in nutritive content. Fast foods and processed foods are usually rich in fat that is a predisposing factor to obesity (Pena and Bacalloa 51). Since fast foods are cheap and readymade, parents prefer them without considering their health implications Poor people have little or no access to health facilities such as gyms for workouts (Pena and Bacalloa 53). Rich people can afford to subscribe to health facilities for regular workouts. On the contrary, poor people rely on physical activities such as walking and running for exercise. However, with frequent intake of foods rich in high fat content, ordinary physical activities are not sufficient. On the other hand, parents from poor families do not p lay active roles in the lives of their children (Smith 47). They allow children do things on their own. As such, children eat junk foods because it is sugary and sweet. Many parents from rich families play active roles in the lives of their children. They ensure that their children eat healthy foods, and take them to the doctor for regular medical checkups (Levine 2667). In addition, poor people do not get time for exercise because at the end of the day, they are very tired from working. Many poor people work in manual jobs that are very tiresome and that pay small wages. Their little income denies them access to farmers markets that sell healthy foods (Levine 2667).Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Poor people prefer high-calorie foods because they keep them satisfied for longer. This helps them tackle hard times when they cannot get food readily. A research conducted by the Un iversity of Miami found out that whenever people realize that food was scarce, they turn to high-calorie foods that keep them satisfied for longer compared to healthier low-calorie foods (Drewnowski 8). Foods such as wheat, corn, and potatoes are cheap but unhealthy. It is easier to feed a family with fast food that costs little money than to purchase healthier foods that are more expensive. These high-calorie foods predispose people to obesity. Poor people prefer fast foods because they are cheap and can easily feed their families on small budgets (Drewnowski 10). However, their health implications are adverse and cause serious complications in the long-term. Another reason why poor people are more prone to obesity than rich people is level of education. Many poor people are uneducated and ignorant. Therefore, they possess little knowledge on importance of eating a balanced diet (Borland par2). They consider the cost of food first rather than its nutritive value. Poor people do not know the difference between healthy and unhealthy food. Nutritional knowledge would enable them differentiate between healthy and unhealthy foods. However, they know little about negative effects of various foods on health. Therefore, they consume foods based on how much they cost rather than their nutritive value (Borland par3). They opt for fast foods in order to save money. There is a direct relationship between income and obesity. Poor people prefer cheap food rather than healthy food. In contrast, rich people prefer healthy food even though it is expensive. Poor people buy the cheapest foods that they can get in order to save money (Borland par6). In todayââ¬â¢s society, the cheapest foods are junk foods that are rich in high calories. Conclusion Poor people are more likely to be obese because the foods they can afford are unhealthy and cheap. They do not consider the nutritive value of food but its price. Junk food is the cheapest type of food sold today. In order to save money for other uses, poor people opt for junk food that has high calorie content. Other reasons include lack of access to health training facilities, and lack of knowledge on importance of healthy eating because of low levels of education. In addition, parents from poor families do not play active roles in the lives of their children. These factors predispose poor people to obesity more than rich people.Advertising We will write a custom essay sample on Why are poor people more likely to be obese? specifically for you for only $16.05 $11/page Learn More Works Cited Borland, Sophie. The poor are moirà © likely to be obese, says health minister. 23 Jan. 2013. Web. https://www.dailymail.co.uk/news/article-2266796/Health-minister-Anna-Soubry-says-obesity-linked-class.html. Drewnowski, Adam. Poverty and Obesity: The Role of Energy Density and Energy Costs. American Journal of Clinical Nutrition 79.1 (2002): 6-16. Print. Levine, James. Poverty and Obesity i n the U.S. Diabetes 6.11 (2006): 2667-2668. Print. Pena, Manuel, and Bacalloa Jorge. Obesity and poverty: a new public health challenge. New York: Pan American Health Org, 2000. Print. Smith, Patricia. Obesity among poor Americans: is public assistance the problem? New York: Vanderbilt University Press, 2007. Print. Wolin, Kathleen. Obesity. New York: ABC-CLIO, 2009. Print. This essay on Why are poor people more likely to be obese? was written and submitted by user Alani Shepherd to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Sunday, November 24, 2019
Umberto eco essays
Umberto eco essays Umberto Eco, a very known novelist was born on January 5, 1932 in the Northwestern province of Piedmont. Umberto Eco got his name from the acronym for ex caelis oblatus, or offered by the heavens given to him by an inventive civil servant. His father, Guilo Eco was an accountant and a veteran of three wars forced Umberto to take up law. When the second World War broke out, eco and his mother moved to small Piedmontese village in the mountains. There, the young Eco watched the shoot out between the Facsists and the partisans with a mixture of emotions-undeniably excited at the action. He was partly regretful that he was to young to get involved. To pursue his fathers dream of him becoming a lawyer, he entered the University of Turin. After a while he abandoned his studies in law and pursued his dream and took up medieval philosophy and literature. He earned his doctorate in 1954. In 1956, he published his first book Il problema estetico in San Tommaso. In 1956 he already published his second book . After migrating to Milan in 1966 he also published Le poetische di Joyce:dall summa al Finnegans Wake and LA struttura assente (The absent Structure) By the later seventees, Eco had established a reputation as a semiotician. Different novels came after that such as The name of the Rose 1980, Foucaults Pendulum 1988, and The Island of the Day Before. In Six Walks in the Fictional Woods, Eco explores the intricacies of fictional form and method. Using examples ranging from fairy tales and Flaubert, eco draws us in b means of a novelists techniques, making us readers his collaborators in the creation of his text and in the investigation of some of fictions most basic mechanisms. Basically he shares with us his life as a reader. We see, hear, and feel eco the passionate reader who has gotten lost over and over again in the woods, loved i...
Thursday, November 21, 2019
See instructions Research Paper Example | Topics and Well Written Essays - 250 words - 1
See instructions - Research Paper Example In licensing this technology to foreign firms, the licensing firm stands a chance to lose the technology to the competitor (Wuhan University of technology, Para. 2). This is in the form of the competitor developing the technology beyond the level that it was originally. Proprietary technology is known to give an edge to the owner by denying competitors of the benefits it has to offer. Proprietary technologies owners use them as a source of revenue by controlling the market prices of their products, as well as those of their competitors (Economides & Katsamakas, 2006, Para. 1058). In such cases, the technology is used as a benchmark for market prices, and licensing it would, therefore, be a demerit to the owner. At the same time, licensing would be a good opportunity for the owners to up their performance by increasing the level of competition. With competition, they can provide better products and services to consumers (Business Wire, Para. 3). The advantage is, therefore, not lost in any way. Instead, it throws the competitors off balance due to the possibility that the technology owners may have better deals. Licensing proprietary technology is an outright loss of competitive advantage to the owners as a result of creating an alternative source of technology to consumers. This is because; licensing makes the technology open source. According to studies, proprietary technology tends to dominate the market while open source is always a runners up thus it should be avoided at all cost (Economides & Katsamakas, 2006, p. 1059). Economides, N., & Katsamakas, E. (2006). Two-Sided Competition of Proprietary vs. Open Source Technology Platforms and the Implications for the Software Industry.Ã Management Science,Ã 52(7),
Wednesday, November 20, 2019
Group Geospatial Revolution Videos Assignment Example | Topics and Well Written Essays - 1000 words
Group Geospatial Revolution Videos - Assignment Example Alternatively, geographical or geospatial information systems describes the different technologies, methods and processes used to enhance effectiveness and efficiency in organizations. From the foregone discussion, it is evident that organizations strive at increasing efficiency and effectiveness in their operations. This same motivation has motivated Portland City to create some technologies, methods and processes that can be used to enhance their service operation. This has been motivated by the fact that GIS systems area cost effectiveness; additionally, they improve different functions in the city, something that increases the cityââ¬â¢s potential to attract investors. The city has employed various professionals that have been doing their best in order to ensure that the city improves its practices. The incorporation of GIS in the cityââ¬â¢s operations has increased job opportunities for many people that have continued to enjoy the improved services in the city. For this reason, the city needs to create goals and objectives that can be helpful in the achievement of the mission and vision statements in the city. However, the goals and objectives for the cityââ¬â¢s GIS can only be derived from its mission and vision statements. It is important to note that a vision statement refers to the future picture or impression that an organizations develops for its for its practices. In this case, the vision statement for Portland City provides the picture of the city in its future as far as GIS systems are concerned and looks as follows; ââ¬Å"To have a city that has effective and efficient services so that city residents and other investors can enjoy the lucrative investment opportunities. The city is thus positioned to become the centre for innovations and inventions that enhance peopleââ¬â¢s social and economic functions and processes.â⬠The mission statement
Sunday, November 17, 2019
Love What are your thoughts on the Futurist Manifesto - how do you see Personal Statement
Love What are your thoughts on the Futurist Manifesto - how do you see it in the artwork they produced - Personal Statement Example Marinetti started the manifesto by describing the new versus the old. He (6) personifies various places and machines in the new age period and compares them with the old ones. In one of his comments in the book,he states that the ââ¬Å"the old ways of thinking are gone,defeated at lastâ⬠. He (12) gave an example of condemning all museums and academies and comparing them with cemeteries that are not worth focusing on. Indeed Marinettis manifesto was very much anarchistic. Moreover,he encouraged dangerous methods to achieve beauty as he believed that there was no struggle without beauty. In addition,he This shows how Marinettis words were, indeed very forceful. Marinetti along with other artists(22) around him wrote about literature, music, dance, performance, paintings and architecture. All that reiterated a cognate of ideas which reverberated through the multitudes of all forms of art expression in the 20th century(26). His projection of words in his book is like a machine gun in action of firing bullets. I can clarify his writing technique as both visual and sonic. The techniques blur the borderline dimension in which a synesthesia is evoked,making a more pro-founding impact on the Italian people. The separation of the the futurism movement from the previous art movement is the focus on outward understanding. That is what Marinetti movement was all about. Therefore, people who view his work should understand the benefit of external factors in life like struggle and revolution without forgetting the internal factors
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